The revenue-generating sites would get more attention and other sites would tend to go to seed and this created a problem that would eventually bite us on the back-end, obviously. Some sites take favor over the others when it comes to product development, bug fixes because frankly, they make more money. I think there's probably a problem that any company that manages a lot of sites. Automated testing is always a challenge with Drupal, ended up with production bugs and a lot of inefficiencies and chasing those down. Incompatibility with upgrades would be a problem when, for example, security patches need to be applied, it becomes a headache to have to do it to multiple individual stacks. We had a wide divergence of features and even wider divergence of site formats on the front-end. We ended up with a lot of different tech solutions for a lot of sites that had outwardly to the end-user a lot in common and even to the editorial experience. With the variety of brands, we managed, they were acquired through various means. The basic value of a company that is consolidating brands is that we can run the brands more efficiently together than if they were run independently. Brands are acquired, brands are created, brands are sold off or brands who are can be shuttered entirely, but we are first and foremost, a brand company, as well as a media company. For example, I've actually come from Martha Stewart originally, our operations were acquired by Meredith in 2014, and the portfolio changes frequently. A lot of the brands which are targeted to a female audience have been acquired over the years. The way to think about Meredith is as a brand consolidator. It is a magazine company, it is a digital publishing company with the acquisition of Time Inc earlier this year, we're the largest magazine publisher in the US and some of the flagship brands are Better Homes and Gardens, Martha Stewart, Entertainment Weekly, People portfolio and in digital space, we have which is top food site on the internet and which was spun off a new magazine, interestingly enough. Meredith is a company that has its roots in print publishing. Let me tell you a little bit about Meredith Corporation. I'm John Reynolds and Director of Software Engineering at Meredith. We're excited to enter the decoupled space and this project, the multi-tenant project has allowed us to do that. Our areas of expertise are design development, dev-ops, and even beyond that. We've been helping large organizations solve work-related problems for over 10 years and we're made up of a diverse and distributed team of senior professionals. A little bit about Chromatic, we're a world-class, fully distributed digital agency. Unfortunately, Joshua Stewardson couldn't be with us today, but he was instrumental in putting this together, so, thanks to him for that information. I'm Alfonso Gómez-Arzola as I said, a front-end designer and developer for Chromatic, and we're also joined by John Reynolds, Director of Software Engineering at Meredith. My name is Alfonso Gómez-Arzola, and I am joined today by my partner in crime Adams Zimmerman architect Chromatic. Thanks to the organizers for letting us speak today. Alfonso Gómez-Arzola: Well, good morning, everyone.
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